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OVERCOMING GENERAL CHALLENGES IN IMPLEMENTING CRM SYSTEM

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dc.contributor.author Anayev, Adil
dc.date.accessioned 2023-12-19T06:26:03Z
dc.date.available 2023-12-19T06:26:03Z
dc.date.issued 2023
dc.identifier.isbn 978-601-337-871-8
dc.identifier.uri http://rep.enu.kz/handle/enu/11680
dc.description.abstract This research paper aims to identify and address the general challenges faced by organizations in implementing a Customer Relationship Management (CRM) system. Despite the numerous benefits of CRM systems, such as improved customer satisfaction, increased sales, and enhanced customer relationships, many organizations struggle with the implementation process. This paper identifies the main challenges faced by organizations, including cost, complexity, data quality, employee resistance, integration with existing systems, limited user adoption, and lack of management support. Through a review of existing literature, this paper provides strategies and recommendations for overcoming these challenges, including the importance of proper planning and project management, employee training and education, data management and quality control, effective change management, and leadership and support from management. By addressing these challenges, organizations can successfully implement a CRM system and reap the benefits of improved customer relationships and increased sales. ru
dc.language.iso en ru
dc.publisher L.N.Gumilyov Eurasian National University ru
dc.subject CRM-system ru
dc.subject IT service ru
dc.subject management ru
dc.subject implementation ru
dc.subject performance improvement ru
dc.subject SME ru
dc.title OVERCOMING GENERAL CHALLENGES IN IMPLEMENTING CRM SYSTEM ru
dc.type Article ru


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