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dc.contributor.author | Kanybekova, B.D. | |
dc.date.accessioned | 2024-05-27T06:25:30Z | |
dc.date.available | 2024-05-27T06:25:30Z | |
dc.date.issued | 2020-03-12 | |
dc.identifier.isbn | 978-601-337-310-2 | |
dc.identifier.uri | http://rep.enu.kz/handle/enu/14626 | |
dc.language.iso | other | ru |
dc.publisher | L.N.Gumilyov Eurasian National University | ru |
dc.subject | Organizational reputation | ru |
dc.subject | hospitality industry | ru |
dc.subject | strategic branding | ru |
dc.subject | marketing | ru |
dc.title | BRANDING AS AN IMPORTANT COMPONENT OF HOTEL BUSINESS COMPETITIVE STRATEGY | ru |
dc.type | Article | ru |