DSpace Repository

DIGITAL TECHNOLOGIES AS A DRIVER FOR THE DEVELOPMENT OF THE TOURISM INDUSTRY

Show simple item record

dc.contributor.author Natocheeva, Natalia
dc.contributor.author Shayakhmetova, Liliya
dc.contributor.author Bekkhozhaeva, Aigul
dc.contributor.author Khamikhan, Nazgul
dc.contributor.author Pshembayeva, Dolores
dc.date.accessioned 2024-09-27T05:34:36Z
dc.date.available 2024-09-27T05:34:36Z
dc.date.issued 2020
dc.identifier.issn 25550403
dc.identifier.other DOI 10.1051/e3sconf/202015904002
dc.identifier.uri http://rep.enu.kz/handle/enu/17094
dc.description.abstract The article deals with the development of digitalization in the field of tourism. The authors note the motives of the tourist market subjects to use digital technologies. It is pointed out that digitalization is a new form of communication between producers and consumers of tourist services, becoming a source of competitive advantages of tourist organizations. Special attention is paid to the importance of developing eco-tourism in the Republic as the most promising segment. The role of marketing for tourism development is highlighted, the characteristics of the marketing complex and its features for tourist activities are given. The most promising directions of digitalization in the field of tourism are considered. The SWOT analysis of Kazakhstan's tourism business is given. The study developed recommendations for using broad marketing opportunities for tourism development in the Republic of Kazakhstan. ru
dc.language.iso en ru
dc.publisher E3S Web of Conferences ru
dc.relation.ispartofseries Том 15924;Номер статьи 04002
dc.subject digitalization ru
dc.subject digitalization of tourism ru
dc.subject digital technologies in tourism ru
dc.subject cluster ru
dc.subject tourism market ru
dc.subject marketing in tourism ru
dc.title DIGITAL TECHNOLOGIES AS A DRIVER FOR THE DEVELOPMENT OF THE TOURISM INDUSTRY ru
dc.type Article ru


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Browse

My Account