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DIGITAL TECHNOLOGIES AS A DRIVER FOR THE DEVELOPMENT OF THE TOURISM INDUSTRY

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dc.contributor.author Natocheeva, Natalia
dc.contributor.author Shayakhmetova, Liliya
dc.contributor.author Bekkhozhaeva, Aigul
dc.contributor.author Khamikhan, Nazgul
dc.contributor.author Pshembayeva, Dolores
dc.date.accessioned 2024-10-11T09:32:28Z
dc.date.available 2024-10-11T09:32:28Z
dc.date.issued 2020
dc.identifier.issn 2555-0403
dc.identifier.other doi.org/10.1051/e3sconf/202015904002
dc.identifier.uri http://rep.enu.kz/handle/enu/17666
dc.description.abstract The article deals with the development of digitalization in the field of tourism. The authors note the motives of the tourist market subjects to use digital technologies. It is pointed out that digitalization is a new form of communication between producers and consumers of tourist services, becoming a source of competitive advantages of tourist organizations. Special attention is paid to the importance of developing eco-tourism in the Republic as the most promising segment. The role of marketing for tourism development is highlighted, the characteristics of the marketing complex and its features for tourist activities are given. The most promising directions of digitalization in the field of tourism are considered. The SWOT analysis of Kazakhstan's tourism business is given. The study developed recommendations for using broad marketing opportunities for tourism development in the Republic of Kazakhstan. ru
dc.language.iso en ru
dc.publisher E3S Web of Conferences ru
dc.relation.ispartofseries 159;04002
dc.title DIGITAL TECHNOLOGIES AS A DRIVER FOR THE DEVELOPMENT OF THE TOURISM INDUSTRY ru
dc.type Article ru


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