Abstract:
The "Korean Wave" aims to globalize Korean popular culture in
order to further political and economic objectives in Korea. A thorough analysis of
this phenomena is required. The goal of the study is to evaluate the impact of the
"Korean wave" on South Korea's worldwide prestige, economic growth, and
popularization in Central Asian nations. The research's methodology is based on
common scientific techniques including historical-comparative, systematic, and
measurement. The popularity of Korean mass culture in the countries of Central
Asia is explored in this research. The "Korean wave's" major distribution areas are
noted. The author evaluates the government's development initiatives. The author
examines the government's initiatives to promote Korean popular culture. The
research performed led to the identification of several advantageous elements for
the Republic of Korea from the employment of the "Korean wave," including positive
brand image, financial and economic, political, and sociocultural aspects.
