Abstract:
The purpose of this study is to research whether some factors of the development of MICE tourism influence each other in
the capital of Kazakhstan.The author conducted a survey and analyzed the interaction of the effectiveness of interaction between the
authorized government body and private organizations, the level destination marketing of development and number of experienced
specialists. This study used the method of one-phase analysis of variance (ANOVA analysis), as well as the method of analyzing
contingency tables (χ2 test of independence (Pearson's chi-squared test) using the SPSS program. The study sample includes 50
respondents directly related to the development of tourism in Astana city. The results of this analysis indicate that the number of
experienced professionals in the field of MICE tourism development significantly influences the level of marketing development of a
destination with a p-value of 0.010 < 0.05. The second result of the analysis showed that the number of experienced specialists in
the field of MICE tourism development does not affect the effectiveness of interaction between the authorized state body and
private organizations in the field of tourism with the p-value of 0.347 > 0.05. The following result of the analysis suggests that
the effectiveness of interaction between the authorized government body and private organizations in the field of tourism does
not affect the level of development of destination marketing, while the independence criterion χ2 with p-value 0.958 > 0.05.
