Abstract:
A comparative analysis of the activities of pro-state TV channels Qazaqstan TV and Al-Jazeera and their
relationship with the state are detailed herein, taking into account the specifics of their functioning
and the evolution of the television industry in Kazakhstan and Qatar. Using the example of Al-Jazeera,
the study demonstrates that the state funding of media does not necessarily aim to fuel branding
propaganda through TV channels, but rather to help them acquire independence from state
regulation, for example, increasing the role of an entity that complements the functions of the state,
and identifies the information needs of its audience. On the other hand, data are presented that
indicate the difficulties Qazaqstan will have to face in the post-pandemic era and the rapidly changing
digital world, as well as challenges ahead in terms of competitiveness and competition for the
audience. Qualitative and quantitative statistical methods were employed to validate the hypothesis
that the rating of networks does not hang with the factor of state funding, but related to the content
materials. A detailed content analysis of the information agenda was carried out, and a brief historical
development of both TV channels was studied. Statistical data provided by open international sources,
as well as comparative financial data on these channels, were investigated. In the context of the
article, recommendations are made for Qazaqstan TV to tailor their agenda according to a changing
socio-political environment.
