Abstract:
Mass media, as the main tool for information support of integration processes of
any regional economic association, are designed to ensure the internal stability
of the Eurasian Economic Union, without which it is impossible to strengthen
its position on the international stage. In this article, through the analysis of
news content of the mainstream broadcasters and print and online media of the
member states, it was identified, which thematical components of the image of
the Eurasian Economic Union, affecting the perception of the young regional
association by population, and to what extent they are currently available to
mass audience in Russia, Belarus, Armenia, Kazakhstan, and Kyrgyzstan.
The study showed that the information support of the Eurasian integration,
unregulated for five years and transferred to the management of the media
themselves, led to that the main topics as of Q4 2019 were: meetings of the leaders of the EAEU states, legislative regulation, as well as the prospects for
the development of the relations between the Union countries. At the same
time, the vast majority of materials are depersonalized information, rather than
personalized materials that illustrate the benefits of integration for the public.
All this leads to the formation of information apathy to the integration issues
both in society and on the part of the journalists themselves.
