Abstract:
The study aims to establish the ideas of Kazakh Generation Z students about a modern person’s life success
and determine their relationship with moral qualities. The authors utilize the methods of document analysis,
survey, and data analysis. The study is conducted on 160 students in two different specialties, economics and
the humanities. The results demonstrate that economics students are more likely to note qualities associated
with socioeconomic status and the attitude to activity and work, while humanities students are more focused
on the qualities of moral consciousness and the attitude to other people. The study also shows that some
young Kazakh people deem immoral qualities important in achieving life success. Kazakh student youth
believes that negative qualities prompt people to commit immoral actions and deeds, while more positive
qualities, on the contrary, shield the individual from immoral actions. The authors conclude that the young
Gen Z in Kazakhstan continues to adhere to traditional cultural values and considers them important in
achieving success. However, traditional values are not static and may change depending on the professional
and regional socialization environment of Gen Z youth.
