Abstract:
This investigation considers the main features and directions of citizen internet
journalism development, professionalization of blog platforms, which have become an instrument
for communication between people, and regulation of blog platforms, where they can share their
opinions, news, analyses, and emotions about different themes. The information transmitting
processes over the last 5 years in Kazakhstan, with the growing influence of bloggers on society,
changes in the traditional journalism content and journalistic articles on websites. Rapid progress
in the field of computer technology, the emergence and development of the Internet are making
significant changes to the modern information and communication environment.
The Internet has become a powerful information space, covering in varying degrees all aspects of
public lifein Kazakhstan. In the new environment, the Internet media sector is actively developing
and playing a significant role. The advent of the Internet forces us to rethink previously established
concepts and categories in discussions about the media, to take a different look at traditional
communications and information transmission processes.
Against the backdrop of the crisis of classical media, new public models of informing the public
and commenting on the news appear, which are less limited by various kinds of control, as well
as economically less expensive, due to the reduction of their production and distribution costs.
Network circumstances, which have become an important transforming factor for journalism as
a profession (and as an educational and career path), began to have a significant impact on the
entire media communications industry from about the beginning of the 2000s. These factors and
their impact were a direct result of the rapid spread of the Internet as a communication platform.
Changes’ analysis in the phenomena of the blogging sphere is useful, as well as their influence on
professional media.
