Abstract:
The description of the axiological concepts of the journalistic texts are related to
solving the issues of media-linguistics, and axiological linguistics, while also
providing insight to solve the pragmatic problems of linguistics itself. Values are
embodied in language and consciousness in the form of axiological concepts and,
together with archetypal concepts, form part of the axiological conceptosphere of an
individual or community. In turn, axiological and archetypal concepts are updated
against the background of axiological strategies that form a discursive space and
determine the deployment of certain communicative scenarios. Integration processes
in modern science determine the appeal of linguists to axiological concepts and
methods in the study of the text. The urgency of the topic is due to several factors.
Media texts are of interest to researchers since they are distinguished by stylistic
multidimensionality and variability. Scientists are actively arguing about the
correlation of such functional and cognitive phenomena as a media course, a media
text, a journalistic style, a style of mass communication, etc. Linguists talk about the
merging of social discourse with the media discourse about the mediation of
journalism. Therefore, the relevance of this work lies in the development, expansion
and deepening of scientific research of media texts as a communicative, cognitive and
functional-stylistic phenomenon, in the creation of an invariant model of the
axiological structure of the text, which provides the opportunity for effective study
and description of the object, and in the development of metalanguage of linguistics.
The aim of the research is to describe the axiological component of a newspaper text.
